Costa Deliziosa: Italian LifeStyle Comes to Dubai

Costa Deliziosa

February 23rd 2010 the inauguration of the ship in Dubai

 

In Dubai on February 23 a unique event emphasizing the dialogue between Italian and Arab culture, and confirming Costa Cruises’ role as an ambassador of Italian-made excellence worldwide.

The Costa Deliziosa, the first cruise ship ever to be inaugurated in an Arab city, will also be calling at Muscat and Abu Dhabi.

The ceremony will be broadcast live on www.costadeliziosa.com

 

 

Genoa – February 17, 2010 – Only 6 days to go to the big inauguration event for the Costa Deliziosa (www.costadeliziosa.com), the new jewel of the Costa Cruises fleet,  which will be held in Dubai on February 23 in a unique and innovative ceremony staged by the Dubai Department of Tourism and Commerce Marketing (DTCM) together with Europe’s n.1 cruise line.

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The Costa Deliziosa, which was built in Italy by Fincantieri and delivered in Venice on January 30 this year, set sail from Savona on February 5 on her Grand Inaugural Cruise taking her – across the Mediterranean, Suez Canal, Red Sea and Arabian Gulf – to Dubai, where she will making a stopover from February 23 through 26.

The Costa Deliziosa, the fifteenth Costa fleet member, will be the first cruise ship ever to be named in an Arab city.  The ceremony will further strengthen the links between Costa Cruises, the largest Italian travel group and Europe’s n. 1 cruise line, and the DTCM.  Over 3,000 guests are expected to witness the event, including about 2,200 Costa Guests traveling on the first sector of the maiden cruise.

En route to Dubai, the Costa Deliziosa – a roving ambassador of Italian-made excellence – will be celebrating with two first ever calls:  one on February 20 in Muscat, the splendid capital of Oman where the new cruise terminal will be inaugurated, and the other on February 22 in Abu Dhabi.  During both stopovers the ship will be met by government delegations and Italian State dignitaries who will pay a special tribute to the Italian Tricolor.

Tuesday, February 23 in Dubai will see the grand inauguration event, involving not only the ship but also the new cruise terminal at Port Rashid and part of the quay where a stage and grandstand with seating for 3,000 will be set up specially to celebrate the Costa Deliziosa.

The inaugural show is set to be a memorable occasion and will stress the links between Italian and Arab culture:  the first part will be an artistic journey into the history and culture of Dubai and the Emirates, with traditional dance and music; then, the second part will be dedicated to Italian culture, music and art.  Khalid Ahmed Bin Sulayem, Director General of the DTCM, and Pier Luigi Foschi, Costa Crociere S.p.A. Chairman & CEO, will both make speeches and there will also be an exchange of greetings between local dignitaries and their counterparts from the Italian government.  In keeping with tradition, the ceremony will climax with the arrival of the godmother, who will cut the ribbon thus letting the bottle of champagne break against the bows of the ship.  The event will end with a fireworks display and a gala dinner in traditional Arab style.

The naming ceremony of the Costa Deliziosa in Dubai will be broadcast live on www.costadeliziosa.com. Costa Cruises’ fans can share their emotions and report on the event through the social channels of the company (facebook, blog, twitter, youtube).

The inaugural event  for the Costa Deliziosa is taking place in Dubai under the patronage of the Italian Embassy to the United Arab Emirates, the Consulate General of Italy in Dubai and the ICE (Istituto Italiano per il Commercio Estero, or Italian Institute of Foreign Trade).  It is being staged in partnership with Alpha Tours, Dnata, Emirates, Grand Hyatt, Gulf Venture, Jumeirah, Maserati and RHS (Raiss Hassan Saadi Group).

This event, which constitutes another milestone in the development of the cruise industry not only in Dubai but also in the region as a whole, is the result of an alliance between Costa Cruises, the first operator in the world to market regular cruises in the Gulf back in 2006, and the Government of Dubai, through the DTCM:  this solid partnership has contributed to the development of local tourism.

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Following her Grand Inaugural Cruise, which will continue after the inaugural event to India and the Maldives, in March the Costa Deliziosa will be redeployed back in Dubai where, like her sister ship Costa Luminosa, she will be offering 7-day Arabian Gulf cruises.

The itinerary includes 2 nights in Dubai and one-day stopovers in the ports of Muscat (Oman), Fujairah & Abu Dhabi (United Arab Emirates) and Bahrain.  The Costa Deliziosa will be sailing from Dubai every Sunday from March 14 through May 9, 2010; the Costa Luminosa is departing every Saturday through April 10, 2010.

Looking beyond the two jewels of the Costa fleet, this winter the Costa Europa is operating on another intercontinental itinerary:  18-day cruises from Savona to Dubai and Dubai to Savona – on an exclusive route crossing the Mediterranean, the Suez Canal and the Red Sea.

In winter 2010/2011, Costa Cruises will once again be offering 7-day Gulf cruises on the Costa Deliziosa and Costa Luminosa, the top of the range of Europe’s n.1 cruise line.

In summer this year and next, the Costa Deliziosa will be deployed on cruises to the Norwegian fjords and Baltic cities; another highlight will be on December 28, 2011, when she sets sail from Savona on an exceptional 100-day round-the-world cruise, which can also be broken down into three stand-alone segments:  Savona-Los Angeles; Los Angeles-Singapore; Singapore-Dubai.

 

Costa Deliziosa

Together with her sister ship Costa Luminosa, the Costa Deliziosa (www.costadeliziosa.com) represents the most exclusive and innovative member of the fleet; weighing in at 92,600 gross tonnage and with  total Guest capacity of 2826, the new ship is an emblem of Italian-made excellence.  She was built at Fincantieri’s Venice-Marghera yard in Italy with the labor of around 3000 people, comprising both the shipyard’s own employees and those of about 500 contracted suppliers, most of which are Italian firms, with a total investment worth 450 million euros.

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Like her sister ship Costa Luminosa, the Costa Deliziosa represents Costa Cruises’ top of the range offer and is the most exclusive and innovative member of the fleet.  All the features of the ship combine to create an experience of  “sheer pleasure”.  This is readily apparent in her cutting-edge design and use of premium materials such as various types of marble and granite, stucco applied by spatula using the technique known as “spatolato veneziano” and other decorative interior finishes including “parchment scroll” lamé, refined Zebrano wood and Wenge timber, Murano glass, stylish polished and glazed steel, and 970 La Murrina chandeliers.  Featuring in the stunning atrium, very much the focal point here as on all Costa ships, are fine works of art, notably “Sphere” by Italy’s greatest living sculptor Arnaldo Pomodoro, and “Physical delight and intellectual delight” by leading contemporary Italian painter Mario Donizetti.

The Costa Deliziosa is an ultramodern ship also in terms of environmental compliance, which has always been one of Costa Cruises’ distinguishing features.  Indeed, the Italian Company stands out on account of its environmental excellence and innovation.  Like her sister ship Costa Luminosa, the Costa Deliziosa is the first vessel in Italy and one of the first in the world to be equipped for “cold ironing”, namely a system whereby the ship is plugged into shoreside electrical power, enabling generators to be shut down during stopovers in port.  This is a way of further reducing the environmental impact of liners when they call at ports.  Other energy- and fuel-saving measures have also been introduced on the Costa Deliziosa, with a reduction in CO2 emissions and the objective of cutting down on wastage in the use of electricity and water.

Whether it’s fun or relaxation, there are an incredibly large number of entertaining things to do on board the Costa Deliziosa, all involving the use of leading-edge technology:  4D cinema; roller skating track; the latest generation super-realistic Golf simulator, with a real outside putting green; Grand Prix driving simulator, produced from an original GP car with the same software and technology used by the F1 champion drivers themselves in training; the exclusive 3500 m² “Samsara Spa” wellness centre with the Technogym Kinesis circuit, a world first, as well as the innovative 24-carat gold facial, the ultimate skin rejuvenating treatment using a sheet of 24-carat gold leaf; and “PlayStation World”, an area on board dedicated exclusively to PlayStation3, plus the “PlayStation on demand” cabin service”.

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The DTCM is the principal authority for the development of tourism in Dubai.  Established in 1997, it is the sole body responsible for the licensing of hotels, tour operators and other types of travel trade companies.  Its supervisory role also covers heritage sites, cruise terminals and the Dubai Convention Bureau.  The DTCM has 18 overseas offices, including three in China and two in Saudi Arabia. www.dubaitourism.ae and www.definitelydubai.ae

 

Costa Cruises is the largest Italian travel group and Europe’s n.1 cruise line.  For over 60 years its ships have plied the seas of the world, offering the best in Italian style, hospitality and cuisine and providing dream holidays with the utmost in terms of fun and relaxation.  In 2009 Costa Cruises carried about 1.3 million cruise Guests, a record for the European cruise industry. Its fleet has a total of 15 ships, all flying the Italian flag, each with her own distinctive characteristics and unique style; together each year, they offer the chance to visit some 250 separate destinations in the Mediterranean, Northern Europe, the Baltic Sea, the Caribbean, South America, the United Arab Emirates, the Far East and the Indian Ocean.  Two more new liners are due to enter service by 2012.  Costa Cruises has been certified by RINA (Italian Shipping Register) with the BEST4, an integrated system of voluntary certification of corporate compliance with the highest standards governing social accountability (SA 8000, issued in 2001), environment (UNI EN ISO 14001, 2004), safety (OHSAS 18001, 2007) and quality (UNI EN ISO 9001, 2008).  All the ships in the Costa fleet have been assigned RINA’s Green Star notation certifying that they are operated in compliance with the highest environmental protection standards. Costa Cruises is an official partner of WWF Italia for the protection of the Mediterranean Sea.  In Mediobanca’s 2009 survey of over 3700 Italian enterprises that recorded revenue of at least 50 million euros the previous fiscal year, Costa Crociere S.p.A. ranks in 10th place as regards profitability and 65th in terms of sales.  In the “Global Reputation Pulse” 2009 international study, Costa Cruises is in 1st place among Italian service companies; Pulse scores are a measure of the corporate reputation (in terms of trust, esteem etc.) of the 600 largest enterprises located in 32 countries worldwide. Costa Crociere S.p.A. is a member of Carnival Corporation & plc (NYSE/LSE: CCL; NYSE: CUK), the world’s largest cruise operator.

 

 

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For further information:

 

Costa Crociere S.p.A.

 

www.costacrociere.it

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