Dubai set for the greatest Show on Earth

– Second Race To Dubai Set For Thrilling Finale As Stars Target No.1 Spot on European Tour –

After a season that has seen 48 tournaments in 26 destinations, the second Race to Dubai will reach a fitting climax this month (November) with the staging of the Dubai World Championship presented by DP World over the Earth course at Jumeirah Golf Estates.

Following the massive success of the inaugural event 12 months ago, around 60,000 spectators are expected to take advantage of the free ticket offer (www.dubaiworldchampionship.com) and head down to the Earth course for the ultimate golfing celebration as Europe’s 60 best players battle it out for a share of a staggering $7.5 million in prize money as well as the right to be called the Number One player on The European Tour.

From November 25-28, Jumeirah Golf Estates will host a ‘Who’s Who’ of golf as names like Westwood, McDowell, McIlroy, Kaymer, Poulter and Harrington tee it up one more time at an event that has redefined the European game. And if anyone doubts that, look no further than the man who is arguably the best in the world…

“If you ever wanted a tournament to burst on to the scene, the 2009 Dubai World Championship was probably as good as it gets,” said Lee Westwood after storming to victory in both the Dubai World Championship and The Race to Dubai in 2009. “I think Dubai, the golf course and The European Tour came out of it looking fantastic. I think it’s a great effort for golf in this region and a great advert for golf on The European Tour.”

For Westwood, the 2009 season finally saw him back at the top during what has been a yo-yo career.

This year, however, he faces a massive fight to hang on to his crown as European Number One with stylish US PGA Champion Martin Kaymer – just one of three 2010 Major winners in the field – looking to cement his place at the top of The Race to Dubai standings.

Another player looking to oust Westwood is US Open Champion Graeme McDowell, while the third of the Major triumvirate from 2010, The Open Champion Louis Oosthuizen from South Africa, will also be in the field.

Joining them will be all of the winning European Ryder Cup team who will swap team triumph for individual glory as they chase the richest prize on the European Tour plus a share of the $7.5 million Bonus Pool open to the final top 15 in The Race to Dubai.

The line-up and the status of the tournament provide a mouth-watering prospect for both spectators and the UAE business community.

In addition to DP World – Presenting Sponsor for the second year in succession – Premium Partners Emirates, BMW and Rolex; Sponsors Atlantis, CNN, The National and Polo/Ralph Lauren; and Event Supporters Dubai Duty Free, MMI, TNT and Toshiba have all seen the commercial value of aligning with one of the greatest sporting and social events of the year.

“We are delighted with the support we have received from some of the world’s biggest brands,” say Colin Smith, Director, Dubai World Championship.

“Last year’s tournament was an amazing success and a refreshing addition to the golfing calendar – it is an indication of the success of the 2009 event that we once again enjoy a solid working partnership with a strong family of sponsors. With their valuable support we can bring the public an even better experience in 2010.”

The business community is not alone in being impressed with the excitement and concept of the event.

Former Tour pro David Edwards, who kept the crowds – and players -enthralled with his extraordinary array of trick shots at The Ryder Cup, is also making a bee line for the Earth Course believing the event to be “the highlight” of the season.

“Everyone in the game is talking about the Dubai World Championship so I’m looking forward to bringing my show to the grand finale of the European season,” says the man regarded by many as the best trick show entertainer in the world.

Edwards currently holds the world record for his famous Scissor Hands shots – 310 balls in just three minutes – and will be demonstrating his trick shot talents on the driving range every day during the Dubai World Championship – just one ingredient in a golfing recipe that has something for everyone.

Sixty of the best players in the world, the biggest payday on the European Tour, live music, a buzzing Championship Village with every type of food available, F&B outlets around the course, off-course golfing entertainment, children’s play areas and live TV and radio broadcasts make this the first ‘must see’ of the winter calendar.

And with entrance absolutely free, be prepared for the greatest show on ‘Earth’…

For further information and to register for free tickets, visit the event’s official website at www.dubaiworldchampionship.com

VILLAGE PEOPLE

Fans certainly won’t go hungry while they’re watching the best players in the game battling it out at the 2010 Dubai World Championship. Organisers have laid on a feast of both entertainment and dining options to ensure spectators have a variety of options as the players sink their teeth into the $7.5 million tournament.

From 7am onwards, the Costa National Lounge will serve refreshments throughout the tournament, while F&B outlets around the Greg Norman-designed course will offer everything from snacks and soft drinks to fish and chips and full meals.

The popular Left Bank will be back creating its own unique swinging golfing atmosphere on the famous 17th hole, while fans happy to relax in the Championship Village will be able to choose from a variety of outlets while enjoying all the action on the big screen.

Add in dedicated children’s areas to look after the younger visitors and daily musical entertainment and there’s little doubt this is one event you can’t afford to miss. Game On!

Note to Editors

The Race to Dubai on The 2010 European Tour International Schedule features 48 tournaments played at 26 destinations, culminating in the Dubai World Championship, presented by DP World, over the Earth course at Jumeirah Golf Estates, Dubai, United Arab Emirates.

This second edition of The Race to Dubai carries a prize fund of $7.5 million and a Bonus Pool of $7.5 million to be divided between the leading 15 players at the conclusion of the season.

The potential audience reach of The Race to Dubai events across the Tour’s global broadcast platforms encompasses almost 500,000 households (live/delayed transmissions); 218,000,000 (highlights) and around 350,000,000 via the weekly magazine show, European Tour Weekly.

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For further information: Alan Ewens, Dubai World Championship Media Manager.

Tel: +97150 4514188. E-mail: aewens@europeantour.com

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