The Rice International Conference and Exhibition (RICE) Dubai 2011 to be held at the Madinat Jumeirah is the first ever international rice trade fair aimed at gathering major rice producers, rice mills, global and regional companies who seek to expand their client base and venture into emerging markets. “We are offering exporters and bulk buyers to meet under one roof and get better deals. The end-users will also get better deals,” the organizers said.
As the commodity prices have started going up, various rice export promotion bodies, producers and exporters from 69 countries including India, Pakistan, Vietnam, China, Egypt, USA, Guyana, Philippines, Japan, Mayanmar and Thailand, that form the mainstay of global rice industry, will have a chance to meet at a business-to-business (B2B) platform in Dubai.
Dubai’s proximity to major rice producers, excellent shipping infrastructure, storage facilities, trade promoting environment and financing options provide competitive advantages to rice traders intending to expand in the Middle East and North Africa region.
Ideal Events Management, organizer of the annual trade fair, expects 10,000 trade visitors for the event, which will become an annual exhibition.
RICE will also showcase a “Rice Museum” featuring prominent and rare rice varieties from around the world and live cooking by three prominent chefs who will endorse various rice brands. The rice trade which has been distorted by the export ban and other market imperfections will be coming together once again to initiate big deals, said Dony Crysil, Project Manager, Rice Dubai 2011.